1、寻一篇关于服务营销的英文论文，最好是英文杂志上的，请标明杂志的名称期刊，和作者名字，来历

   Customerrelationshipmanagement(CRM)isamultifacetedprocess,mediatedbyasetofinformationtechnologies,thatfocusesoncreatingtwowayexchangeswithcustomersthatfirmshaveanintimateknowledgeoftheirneeds,wants,andbuyingpatterns.Inthisway,CRMhelpspaniesunderstand,aswellasanticipate,theneedsofcurrentandpotentialcustomers.[]

GeographicCRM
GeographicCRM(GCRM)isacustomerrelationmanagementinformationsystemwhichcollaboratesgeographicinformationsystemandtraditionalCRM.

gCRMbinesdatacollectedfromrouteofmovement,typesofresidence,ambienttradingareasandothercustomerandmarketinginformationwhicharematchedwithrelevantroadconditions,buildingformations,andafloatingpopulation.SuchdataareconformedwithamapandisregionallyanalyzedwithOLAP(OnLineAnalyticalProcessing)forvisualization.Thisenablesapanytoexaminepotentialcustomersandmanageexistingcustomersintheregion.

Strategy
SeveralmercialCRMftwarEPAckagesareavailablewhichvaryintheirapproachtoCRM.However,asmentionedabove,CRMisnotjustatechnologybutratheraprehensivecustomercentricapproachtoananization'sphilophyindealingwithitscustomers.Thisincludespoliciesandprocesses,frontofhousecustomerservice,employeetraining,marketing,systemsandinformationmanagement.Hence,itisimportantthatanyCRMimplementationconsiderationsstretchbeyondtechnology,towardsthebroaderanizationalrequirements.

TheobjectivesofaCRMstrategymustconsiderapany’sspecificsituationanditscustomers'needsandexpectations.InformationgainedthroughCRMinitiativescansupportthedevelopmentofmarketingstrategybydevelopingtheanization'sknowledgeinareassuchasidentifyingcustomersegments,improvingcustomerretention,improvingproductofferings(bybetterunderstandingcustomerneeds),andbyidentifyingtheanization'smostprofitablecustomers.[5]

CRMstrategiescanvaryinsize,plexityandscope.SomepaniesconsideraCRMstrategytoonlyfocusonthemanagementofateamofsalespeople.However,otherCRMstrategiescancovercustomerinteractionacrosstheentireanization.ManymercialCRMftwarepackagesthatareavailableprovidefeaturesthatservesales,marketing,eventmanagement,projectmanagementandfinance.

Successes
Whiletherearenumerousreportsof;failed;implementationsofvarioustypesofCRMprojects,[6]theseareoftentheresultofunrealistichighexpectationsandexaggeratedclaimsbyCRMvendors.

Manyofthese;failures;arealrelatedtodataqualityandavailability.Datacleaningisamajorissue.IfthepanyCRMstrategyistotracklifecyclerevenues,costs,marginsandinteractionsbetweenindividualcustomers,thismustbereflectedinallbusinessprocesses.Datamustbeextractedfrommultipleurces(.,departmental/divisionaldatabases,includingsales,manufacturing,supplychain,logistics,finance,service,etc.),requiringanintegrated,prehensivebusinessprocessingsystemtobeinplacewithdefinedstructuresanddataquality.Ifnot,interfacesmustbedevelopedandimplementedtoextractdatafromdifferentsystems.Thiscreatesademandfarbeyondcustomersatisfactiontounderstandthefullbusinesstobusinessrelationship.Forthisrean,CRMismorethanasalesorcustomerinteractionsystem.

Theexperiencefrommanypanies[who]isthataclearCRMrequirementwithregardtoreports(.,inputandoutputrequirements)isofvitalimportancebeforestartinganyimplementation.[citationneeded]Withaproperdemandspecification,agreatdealoftimeandmoneycanbesavedbasedonrealisticexpectationsofsystemscapability.[citationneeded]AwelloperatingCRMsystemcanbeanextremelypowerfultoolformanagementandcustomerstrategies.

Privacyanddatasecurity
OneoftheprimaryfunctionsofCRMftwareistocollectinformationaboutcustomers.WhengatheringdataaspartofaCRMlution,apanymustconsidercustomerprivacyanddatasecuritywithrespecttolegalandculturalenvironments.Somecustomerspreferassurancethattheirdataisnotsharedwiththirdpartieswithouttheirconsentandthatitcannotbeillicitlyaccessedbythirdparties.

2、求一篇有关市场营销英文的论文5000字

   First, services marketing. Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreignpanies have to seize the Chinese, and foreign services, marketing war will appear whitehot trend. Economic life of service can be divided into two categories. One is service products, product creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, products, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of nonmajor. Berry think that the urce of the product's core interests, the tangible and intangible elements ofposition to be more than that, then the product can be seen as a modity" (tangible products); if intangibleponents of tangible elements to more than that, then the product can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, products, marketing and customer service marketing. Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products. However, both services product marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and longterm business growth. Second,work marketing. Use of the Inte is amunication line, into the internationalwork of globalputer information delivery system will be the next most important channel for marketing. Inte Marketing features include; can provide anytime, anywhere %. This indicates that the market potential for green products is very large, very wide market demand. Green marketing is the twentyfirst century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is al not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related reurces can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philophy of sustainable development, make efforts to green marketing, the development of green products for green production, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote cial development and ecological development of the responsibilities and obligations, that their economic, cial and environmental benefits .