1、有人能给我发一份市场营销策略方面的英文和翻译好的中文文献给我吗？5000字以上就行了

   目录 摘要 I Abstract II 1当前国际营销的状况及成因 3 3 3 4 4 5 7 2精成企业现状及问题分析 8 8 9 9 9 3精成企业的国际市场策略 做好国际产品包装与品种工作 结论 参考文献 致谢 附录一 国际营销的发展前景 附录二 International Marketing Prospects For Development 摘要 加入世界贸易组织不仅给我们整个社会的经济、生活带来巨大变化，而且使国际贸易发生了巨大变革，使在贸易中占据重要地位的国际市场营销活动面临着新的选择和挑战。营销的各个方面，无论是市场调研、市场开拓、营销队伍和营销组合都显现出新经济的作用。一方面，国际市场营销的空间领域扩大了，营销的技术更先进了；而另一方面，营销的复杂性上升了，营销的难度也加大了。中国加入WTO之后，带来的是新的市场游戏规则、新的理念、知识、技术、资金、人才和全球的庞大市场。由于加入WTO后国际市场壁垒的减少，中国企业将有更多的机会在全球发达的消费市场中展示实力和发展自己的事业，实现跨国经营。本文论述了国际营销理论的国内外发展、国际营销的特点、内容和各种环境分析。还有国际营销在我国企业的运用情况，分析了中国中小型民型企业在国际营销中存在的问题，指出了入世后中国企业国际市场营销应对策略以及实施过程。 【关键字】 国际营销；营销策略；产品组合 Abstract After china entered into world trade anization， Great change has taken place. The each aspect of marketing，include market investigation，market explanation and marketing troops，is reflecting new economic the other hand，the realm of the international marketing extended，the technique of the marketing is more advanced； on the other hand，theplexity of the marketing ran high，the difficulties of the marketing enlarge， text This text discussed the international market characteristics，contents of the theories’s domestic and international development，international market with the every kind of environment al discussed the domestic and international development of the international marketing theory，and analyzed the China inside the business enterprise of small scaled people type the problem that exsits in the international market，and point outed into the international market of Chinese business enterprise of a life time empress the market to reply the strategy and into practice the process. Keywords： International marketing；Marketing strategies；Productbination 日...医疗技术联盟网络：在线英语文献检索提示点击以下链接进入图片站的一部分......有些网站没制，你可以看到很多相关文献，还是会发现一些有用的......这一般需要相关专业的bbs可以找到好的文学作品探究国内资源bbs ...

2、求一篇娱乐营销（entertainment marketing）的英文论文

   中文摘要: 全球文化娱乐产业作为亿人民币。 娱乐对于市场各个层面的渗透几乎是无所不在:从产品销售、品牌塑造到市场推广,娱乐营销成了无往不利的武器。利用明星的娱乐性力量去拉动营销,已经成为许多企业进行营销推广时经常使用的手段。 在这个体验经济的时代,感情推动商机。客户不仅是在购买企业的产品和,同时,他们更希望从中得到乐趣。因此,不管是产品还是,商业的实质就是作秀。企业要想成功,就必须与你的观众建立一种感情上的——这一点正是许多企业选择不同性格特征明星代言品牌的考衡标准。 娱乐精神的效用发挥可以使科技变得温暖、使石油变得与人亲近、使汉堡包成为年轻人快乐的源泉——如果要想使自己的企业和品牌变得更具竞争力,将娱乐精神注入品牌是一种有效的方式。在世纪,商业的本质就是娱乐。当技术改变了世界的时候,而娱乐正在改变商业。 娱乐化精神的到来对企业从管理、经营、营销策略制定进行了全方位的清洗。在一个全新的时代,商业的文化和行为已经改... 这是中文

3、想找一篇关于《网络营销与传统营销的比较研究》的外文文献和翻译

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